What Does Success Look Like in Social Media? » blog.howto.gov
A “howto.gov” excerpt…
In helping manage GSA’s social media channels, I’ve learned that creativity and fun are great to have, but you need to back it up with cold, hard data.
As GSA expands our use of social media to increase engagement and communication with the public, it is clear that we also need to start measuring our success.
But what does success look like in social media?
Is it the number of Facebook “likes” and Twitter followers? Number of retweets and shares?
Yes, but it’s a lot more than that – it’s about looking at how you’re connecting with people and if you’re working in the right spaces for your audience.
ePosted, ePressed and published from A-List Hollywood Qualified + Hootsuite ™ Social Media Professional Certified http://BondGirl007PenTerprises.com AgentSEE ™ & Outlet